Retül brand mission

Retül stands for being the most technically advanced bike fitting and product matching technology available on the market.

Retül is an inspirational, immersive and modern experience for riders. Our technology is used to collect and analyze data to help retailers and fitters advise riders and help them make the best product decisions to increase comfort, prevent injuries and improve performance.


We Are Specialized

We've been partnering with Specialized since 2012. Together, we've been able to take Retül technology to new heights, and along the way, we've also elevated the precision of Specialized's Body Geometry products. This relationship has also brought a tremendous opportunity to Retül, as we've been fully integrated with Specialized's pro-level athletes and teams. Now, we can take what we've learned from working with the world's most demanding riders and apply this knowledge directly to riders of all experience levels and motivations. 

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Based in Boulder, Colorado, we've specialized in bike fitting technology and training since 2007. In that time, we have performed thousands of fits and taught hundreds of training courses around the world. We have helped bike shops, fit studios, performance centers and medical professionals implement Retül technology services into their businesses. Here, we've also been able to work with the most talented team in the industry, employing everything from software development to shipping & receiving. And now, we're situated in a brand new Innovation Center here in Boulder, which allows us to both grow and expand upon exciting new projects and groundbreaking innovations.